Soulful Creations for the Home That’s You
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We don’t make things. We grow them— one stroke, one grain, one breath at a time.
At IndionArt, a product doesn’t begin on a machine. It begins with a pause, with hands hovering, and with a feeling. Our pieces are born in small, intentional batches, where tools are quiet companions— from laser cutters that trace like light, to fingertips that finish like memory. We work with wood that still speaks of forests, resin that remembers the sea, and Jesmonite that holds the hush of stone. We don’t chase seasons or trends. We follow instinct, silence, and the slow language of materials—to create objects that don’t shout for attention, but quietly ask to belong.
Apurv started at NIFT Bengaluru, honed brand thinking at ISB, and spent 10+ years shaping fashion and lifestyle at Myntra, Arvind, and Amazon, and later as an Amazon seller. But scaling fast-moving products revealed a deeper void—decor lacked soul, sustainability, and story. So he shifted from mass-market strategy to hands-on making. At IndionArt, Apurv now works with wood, felt, MDF, and laser tools, crafting pieces that are modern, minimal, and deeply intentional.
“From selling what works to creating what matters.”
Divya has spent years where most never wander—below the surface, both literally and in purpose. A PhD in Marine Biology and a diver by passion, she has studied coral reefs like ancient scrolls, traced the rhythms of ocean floor, and listened to the quiet language of the ocean floor. In labs and dive sites across leading research institutes, her work centered on naming what’s vanishing, protecting what remains, and restoring what still breathes.
We believe that true beauty doesn’t demand a stage. It’s in the accidental brushstroke, the asymmetric bloom, the flawed edge that tells the truth. IndionArt is our reply to the world in a rush. We make things that feel like stillness, like meaning, like home. We don't fill shelves, we make pieces that fit into lives—with presence, with poetry, and with purpose.
Every step is a vow. Every piece, a reflection.
Materials are chosen, not sourced. Batches are breathed into being, not manufactured. Each detail is measured in meaning, not efficiency.
No shortcuts. No noise. Just care, intention, and time.
