Apurv- From Selling the Trend to Crafting the Timeless
Apurv started at NIFT Bengaluru, honed brand thinking at ISB, and spent 10+ years shaping fashion and lifestyle at Myntra, Arvind, and Amazon, and later as an Amazon seller. But scaling fast-moving products revealed a deeper void—decor lacked soul, sustainability, and story. So he shifted from mass-market strategy to hands-on making. At IndionArt, Apurv now works with wood, felt, MDF, and laser tools, crafting pieces that are modern, minimal, and deeply intentional.
“From selling what works to creating what matters.”